Agent of Change?

I had a conversation the other day with a writer colleague from another publication. He noted that as tech writers the only impact we truly have is with the PR agencies.

The vendors apparently care very little about who or what is being written about them.
He said the true change comes from within the company.
He now works for Microsoft as an evangelist, so I took that with a grain of salt.

But, does that mean the last 10 years have been for the amusement and entertainment of PR firms and not for the readers of my publications?